🚀 DealTrail Elite Overview

Multi-Channel Marketing, Lead Generation, and Appointment Setting for Real Estate Brokerages

In today's highly competitive real estate market, brokerages need to maintain a competitive edge in their local marketplace. It’s no secret that what worked a few years ago during the height of the market just doesn't work today. It's simply not good enough to show up at the office, make a few phone calls, hold open houses on the weekends, and expect deals to fall into your lap.

Today, the top agents are Omnipresent Agents. That means they show up everywhere, all the time, presenting themselves as the go-to expert in their target market.

In other words…

They are the first person that comes to mind when the consumer is ready to make a move.

But unfortunately, we see agents and teams make the same mistake over and over again.

They try something halfway, for a short period of time, and "call it a day."

They post a few videos, make a few calls, and expect their efforts to have outsized returns.

They spend a few thousand dollars on leads from Realtor.com or Premier Agent, or they join Zillow Flex, hoping to build a consistent pipeline without any up-front costs for leads.

"Free" leads sound great, but they’re a double-edged sword:

The consumer is often misled during the first interaction—they are typically looking for a cash offer on their home or an obligation-free property tour. Your brand status is immediately lowered when they first meet with you. The industry standard for conversion on these leads is a minuscule 1/30—or just 3.33%.

Most agents realize this too late—they invest months into platforms like Zillow Flex, hoping for consistent deal flow, only to find themselves stuck in an unpredictable system where they don’t control their own pipeline.

Others turn to marketing agencies, expecting a solution—only to receive the same generic, cookie-cutter strategies used for every industry. These agencies don’t understand how real estate works, how agents convert leads, or how to build a long-term pipeline that compounds over time.

So what’s the alternative? 

The agents who are winning today aren’t waiting for someone else to send them leads. They’re not hoping a third-party platform keeps them in rotation. Instead, they take full control over their growth.

They focus on Omnipresence—showing up everywhere, all the time, as the go-to expert before a lead even starts looking for an agent.

And that’s exactly what we do at DealTrail Elite.

We don’t just generate leads—we become an extension of your team, working as if we’re part of your business. That means we don’t just hand you leads—we help you convert them into deals.

Our strategies go beyond marketing. We focus on building scalable acquisition systems that keep your business visible, attract serious buyers and sellers, and ensure you have a consistent pipeline of appointments every week.

Real estate agents don’t just need more leads—they need a partner who understands the complexity of converting them into closed transactions. Someone who can provide not just solutions, but the support, insight, and strategy to scale successfully.

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DealTrail Elite Lead Pillars

Circle Prospecting

We leverage your agents' existing listings to run local campaigns, getting their brand out in front of neighbors by inviting them open houses and keeping them looped in on the status of the property. 

Neighborhood Farming

We position your agents as the go-to real estate professional in their target area by running strategic campaigns that engage homeowners and generate long-term brand awareness.

Home Valuation

We run home valuation campaigns that generate seller leads looking for an expert opinion. We provide accurate values based on local area statistics, giving your Agent an opportunity to set the meeting. 

Cash Offer

We run high-conversion cash offer campaigns, leveraging our nationwide partners to submit guaranteed offers. While 2% of offers are accepted, 30% end up listing with an agent within a year.

I Have a Buyer

We market your active buyer needs to prospective sellers, greatly increasing interactions with homeowners and providing buyers with a unique matchmaking service to find the right property.

Expired Listings

We pull expired listings daily and run strategic drip campaigns over a year-long cycle, connecting your agents with homeowners that have already signaled their intent to sell through an agent.

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DealTrail Elite Services

Outbound Growth Channels

• Appointment Setting: Cold Calling + Email: We work with real estate ISAs that are trained professionals in cold calling, email marketing, and appointment setting. They’ll leverage the DealTrail infrastructure to prospect and follow up on your behalf. 
• Personalized Direct Mail & Gift Marketing: We’ll manage your direct mail campaigns, and can even send out personalized handwritten letters and thoughtful gifts — with built-in tracking and automated follow-ups.
• LinkedIn Outreach: We manage LinkedIn outreach by sending connection requests, following-up with message sequences, regularly engaging with content, and booking consultation meetings with your sphere of influence.
• Cold Email: We set up and warm up SMTP email domains for high-volume cold email campaigns, automate follow-ups, and ensure leads are contacted and scheduled with confirmation calls to maximize conversions.

Inbound Growth Channels

• Paid Ads Management: Our end-to-end paid ads service blends targeted creative, data-driven insights, and strategic refinements for maximum reach and ROI.
• Inbound Search Content w/ SEO: From keyword analysis to content creation and technical SEO fixes, we optimize websites for maximum search rankings and conversions.

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Here’s how our specialized teams work within your brokerage:

 

First, your Prospecting Team.
These aren't typical appointment setters. They’re experienced real estate specialists—team leaders, veteran ISAs, follow-up experts, and even real estate coaches. Their role is straightforward: actively reach out, nurture leads, and set qualified appointments, so your agents can focus on closing, not chasing.

Then, your dedicated Marketing Team.
This team amplifies your brand's presence in your target market through strategic campaigns, handling everything from email and SMS to direct mail, handwritten letters, and strategic client gifts. They're focused on nurturing prospects, keeping your brand top-of-mind, and filling your pipeline consistently.

Next, our skilled Data Team steps in.
They ensure your agents always have fresh, accurate homeowner data at their fingertips. Every day, this team gathers, analyzes, and skip-traces targeted lead information—feeding verified, high-quality data straight into your DealTrail CRM.

Finally, our Media Team takes charge of your brokerage’s digital presence.
They manage ad campaigns across major platforms like Facebook, Instagram, YouTube, and Google, constantly refining targeting and creatives to ensure every marketing dollar generates measurable results.

All these specialists work under the guidance of your brokerage's Dedicated Success Manager, whose compensation is directly tied to the results achieved, ensuring complete alignment and accountability.