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  3. 👋 Welcome to DealTrail

👋 Welcome to DealTrail

Last Updated March 12, 2025

This short article will help you understand how DealTrail can enhance your real estate companies. We specialize in working with Team and Brokerages in the residential and commercial markets. We also work with mortgage brokers, investors, and real estate technology companies. We encourage you to dive into the Solutions Hub articles and learn all about the products and services within the DealTrail ecosystem. 

DealTrail is a technology and marketing partner for the modern day real estate companies, providing solutions that vertically integrate, streamline operations and drive results.

Why We Built DealTrail: Real estate professionals often face scattered systems, inefficient workflows, and difficulty generating consistent leads. That's why DealTrail takes a human-first approach to solving problems that are unique to each Team and Brokerage. We're more than just a CRM or Marketing Tool - we are your technology partner, pushing the boundaries of what is possible and showing up every day with the goal of making your business better. 

Who is DealTrail for: DealTrail is a technology and marketing partner for Real Estate Companies. 

Who Built DealTrail: A California real estate broker, Matan Michael has spent his career building technology and marketing systems for his own companies. With a deep understanding of the industry and a track record of success, he now partners with top real estate companies to streamline operations and expand their reach using proven marketing systems. 

Experience: Matan has personally managed over $200 million in real estate transactions and was named a partner on one of the top teams in the country. As the founder of VirTour Media, he has marketed billions of dollars worth of property, leveraging cutting-edge media strategies to enhance visibility and engagement. His experience as both an agent and media company owner has given him unique insights into the industry’s technological gaps.

The Vision Behind DealTrail: Recognizing the slow pace of technological adoption in real estate, Matan launched DealTrail to bridge the gap. His mission is to help real estate companies connect with more people, create measurable growth, and drive the widespread adoption of AI in the industry. Through DealTrail, he is committed to equipping businesses with the tools and strategies they need to thrive in an increasingly digital world.

DealTrail App 

    • All-in-one platform with built-in CRM, marketing suite, project manager, reputation engine, automation builder,
      and 20+ additional tools. 

    • Seamlessly integrates with other platforms, CRMs, internal tools, etc. 

    • Integrates with iMessage, unlocking a 3X increase in response rates over green bubbles. 

    • Built-in Direct Mail & Client gifting tool, including triggers and drip automations 

    • Built-in Email & SMS Marketing Tool

    • Built-in Ad Manager & Social Media Planner 

    • Built-in Funnels and Forms with company-level sharing capabilities

AI Agents

    • Works where your agents work: Your agents and staff can communicate with AI Agents via SMS, iMessage (one of our best features!!), voice memos, WhatsApp, email, and over the phone. 

    • V1 (live in Beta): Can accomplish any task inside the DealTrail App or other CRM (FollowUpBoss, Hubspot, Salesforce, etc)

      • Schedule appointments, update notes, add collaborators, set reminders/tasks, etc

    • V2 (roadmap): Can draft contracts, email clients, update project management systems, provide market updates, search for properties, and more.  

Technology Solutions

    • Tech Stack Integrations - We connect your existing systems to talk to each other using APIs, Automations, and a bit of AI. 

    • Business Automations -  We automate routine tasks to boost efficiency within company processes. 

    • Haves & Wants Portal - We built an internal property database with matchmaking capabilities, making internal dealmaking a seamless experience for agents. 

    • AI Matchmaking: Utilize AI-powered Haves and Wants Portal to match buyers and sellers instantly within your network.

    • Community Portal - We also have a Community Portal, which serves as a company-wide platform for making announcements, sharing information, and using private threads. It's a great addition to Google Chat that allows for community building on top of communication infrastructure. 

    • Internal Course Builder - Create customized training programs easily accessible to your company

    • AI-Powered Knowledge Bases & Smart Forms - We take all existing content build intelligent self-service GPTs for all aspects of the company (Example: LA Wildfire Help), using available resources and links. We can also build smart forms that connect to OpenAI and serve as helpful tools (Listing Descriptions, CMAs, Social Media Copy, Email Templates, etc) 

    • List Builder & Skiptracing - We built a lead store that can connect to major data providers and instantly generates targeted homeowner lists with verified contact information.

    • Project Management - We implement an enterprise project management tool that can be completely white labeled and offered to Agents, Teams, Vendors, and Staff of the company.

    • Transaction Management - We build tools to simplify transaction management, including DocuSign Form Automations that make any Document a breeze to fill out and sign (BRBC, AVID, Seller Disclosures, etc.)

    • Tech Support - We offer company-wide Tech Support for Agents that need immediate support with any company tools, or want to add to/integrate their tech stack. Enjoy white-glove onboarding, workshops, and a fully branded knowledge base for your team.

    • Ongoing Innovation: Stay ahead with continuous feature updates and the latest advancements in real estate technology.

DealTrail Elite - End-to-End Marketing Infrastructure For Brokerages

    • We help companies develop their own lead generation program, providing consistent, cost-effective leads—either paid for by agents directly, or by an adjusted commission split at closing (we power you to be your own Zillow Flex).

    • We build in-house marketing systems and manage marketing campaigns across all lead pillars, using every approach, which generates high-intent leads that are ready-to-close for your agents. 

    • Omnichannel Prospecting: Our team reaches prospects through postcards, email, calls, texts, targeted digital ads, and specialized campaigns like home valuations and instant cash offers and to ensure effective engagement across all channels.

    • Automated Lead Generation: Target every lead pillar, including expired listings, pre-foreclosures, For Rent By Owner, For Sale By Owner, tax liens, and more, to consistently build a robust and tailored pipeline.

    • Your marketing expenses are drastically reduced with economies of scale (more territories, less cost per agent) 

    • With Elite, you maintain omnipresence across your target markets (The company and agents are everywhere, all the time, across every channel). 

Elite+ : Marketing Add-ons for DealTrail Elite 

    • Custom Agent Websites: IDX integration, lead forms, valuation widgets, open house registration, and more.

    • Search Engine Optimization: Real estate–focused SEO, Google Business, and Content strategies to boost organic traffic and rankings.

    • Social Media Marketing: Strategic planning, content creation, and production for engaging real estate content.

    • Podcast Management: Full-service planning, production, distribution, and short-form content creation.

    • Talent Recruitment: Virtual talent placement and workforce growth for agents and teams.

    • Agent Recruitment: Targeted marketing campaigns and automated outreach to attract top real estate professionals

For a detailed explanation of each product and service, explore the articles found in this solutions hub. 

Last updated April 3, 2025
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